| East European Business Forum |
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Institute of Minority Enterpreneurship present. Minority Entrepreneurship Start Your Own Business Seminars Room G019 Starting Tuesday February 7th 2012 Tuesday’s 7pm – 9pm in the Dublin Institute of Technology Aungier Street, Dublin 2 Starting you own business overview (Tuesday 7th February) Introduction to Ethnic Entrepreneurship in Ireland; Crystalising and evaluating your idea; Outline of the remaining seminars; Overview of supports available Business Planning (x2) (Tuesday 14th and 21st February) Overview writing an effective business plan; Basic elements of a business plan; Details of the business plan; Reviewing your plan; What makes a good plan; Common errors and mistakes Access to Finance (Tuesday 28th February) Overview sources and types of finances; Viewpoint of the investor; Sources and types of debt; Viewpoint of the Lender; Grants; County Enterprise Boards; First Steps Finance; Relationship to Business Planning Company Structures & Legal Considerations (Tuesday 6th March) Overview of Types of Company; Pros and Cons of Each Company Type; Overview of the CRO Website; Registering your company and filing reports Marketing (Tuesday 13th March ) Overview of the marketing process; Key Marketing Questions; Competitor analysis; Unique selling point; Establishing your target market; the 4 P’s (Product, Price, Place, Promotion); Dispelling common misconceptions; Internet Marketing (Tuesday 20th March) Overview “Building a successful business using the Internet”; The internet and business potential; Key Online Dangers; What works online; Long Tail Marketing; Online business opportunities Content, Traffic, Preselling, Monetize; Research; Give people what they want; The best online business websites; Finding the potential; Franchising (Tuesday 27th March) Overview of Franchising; Franchise Advantages; Fee Structures; Suitability Checklist; Key Issue for franchisees; Warning Signs; Available supports The Institute for Minority Entrepreneurship is an initiative of the Dublin Institute of Technology. The IME was established to offer specific minority communities in Ireland the opportunity to start their own businesses by providing specially designed training and mentoring services based on up-to-date research. The primary objective of IME is enable budding entrepreneurs from our target communities overcome specific challenges facing them, thereby allowing them to access mainstream supports to start their own businesses. We aim to bring significant benefit to our target communities by researching the needs of these minority entrepreneurship groups, developing appropriate training programmes and materials, and delivering these programmes in the most effective manner possible for each individual group. The IME is keen to develop partnerships with other organisations who work with minority communities so that together we can help them achieve their full potential. 'Minority' has been defined by IME to be inclusive of those communities who are generally regarded as being outside of mainstream Irish society in terms of their entrepreneurship activity and who are not directly supported by other mainstream programmes. We currently provide services to a range of communities including • Ethnic Groups including people from Central and Eastern Europe, Africa, Asia and South America as well as the Muslim Community in Ireland • People Over 50 • Gay, Lesbian, Bisexual and Transgendered People • People With Disabilities |
Registration
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